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Once, Forever

5 looks by Tom Connell to inspire your next salon visit 

From platinum blonde to bold orange, discover fresh hair inspirations designed to celebrate individuality and natural beauty. 

A certain type of magic happens when you sit down in the salon chair – a value born from the perfect synergy of colour, cut, care and styling, crafted for a person living a specific moment in life, and celebrating the natural beauty of hair.


From this vision, the concept of Once, Forever collection was born. Five inspiring looks by Davines Hair Art Director Tom Connellcapture the moment when the instinct meets the individuality, creating hair for a person, not on a person

Meet the looks 

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Look 01: Lilly

Platinum with textured waves and flicks 


This bright platinum blondeplays with opposites, both excess and restraint. Time and care were taken to create a colour result that’s minimal, but unique and personal. The cut reflects the waves, textures, flicks and kicks that the hair is naturally inclined to do already. Framing her eyes and cheekbones, this look celebrates and enhances what’s already there. 

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Your at-home maintenance routine

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Look 02: Julia

Shadow root platinum with piecey texture


This cut balances freedom and formation, with a precise base that gives way to wilder, textured lengths at the top. Colour-wise, platinum blonde is given a realistic spin with the addition of subtle shadow around the face, a nod to the ’90s. It’s vibrant and personal without being high maintenance. 

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Your at-home maintenance routine

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Look 03: Ying

Deep, tonal brunette with a geometric cut 


Fjords of lighter brunette colours run in channels up and down the deep shade featured within this look. Blended to perfection, these subtle intonations come together for a final result that’s dimensional, like the grains in walnut wood. The geometric shapeof the cut gives sleek definition, but in combination with the colour, the look still feels warm and soft. 

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Your at-home maintenance routine

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Look 04: Julie

Smoky blonde and champagne curls


This is another unique blonde combination that blends the lightness of smoky, lighter blondes with the warmth of champagne hues. The cut respects the natural shape of the curls, taking what’s already there and gently shaping it into a style that’s truly for rather than on a person.

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Your at-home maintenance routine

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Look 05: Alceste


An iconic blend of two cuts rendered in a bold orange

 

Neither a bob nor a mullet, this look embraces the comfort of a lived-in haircut whilst feeling new. A dark natural root anchors the vibrant blood orange tone that drenches the ends. It’s a fun, experimental colour that’s attainable and low-commitment.

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Your at-home maintenance routine

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Meet you at the salon

Inspired? Visit your local salon and share your ideas with your stylist. 


Our experts are here to develop a colour and cut that’s unique to you. 

Low commitment colour with The Present Time

With our alkaline, demi-permanent colour range, you can explore various combinations without long-term commitment.


With four new nuances - three vibrant fashion reflects (10,34 – 8,43 – 6,43) and one bold specialty nuance, Orange - The Present Time offers even more creative possibilities. From blondes with warm accents to customized blends with natural or specialty tones, these additions keep your colour fresh, modern and versatile. 

Intense Treatment
Instant Bonding Glow

Colour care before and after: There Must Be an Angel

There Must Be an Angel is the amalgamation of our salon familiesBeautiful Things and professional-grade blonde care lineHeart of Glass. 


Together, your hairdresser and you can confidently achieve the colour you love while ensuring your hair receives the care and support it needs, both in the chair and at home. 

Collection credits


Hair & Art Direction: Tom Connell
Photography: Jon Gorrigan
Colour: Nadina Ray, Grace Gebbie
Hair Team: Alessandro Tammaro, Dario Barbanti, Sarah Ethel
Make Up: Louise Box
Styling: Rubina Marchiori
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Discover all the collections!