Our most-loved products Best Seller OI Oil OI OI Oil Multifunctional hair oil designed to fight frizz and boost shine Discover more Best seller OI All In One Milk OI OI All In One Milk Leave-in multi-function spray treatment Discover more Best seller OI Shampoo OI OI Shampoo Gentle daily shampoo for radiant, shiny, velvety-soft hair Discover more Best seller ENERGIZING Shampoo NATURALTECH ENERGIZING Shampoo stimulating and revitalising shampoo for the scalp and fragile hair, prone to falling out. Discover more ENERGIZING Seasonal Superactive NATURALTECH ENERGIZING Seasonal Superactive Seasonal treatment for scalp and fragile, thinning hair Discover more See All
Keep colour vibrant for longer Love the new Beautiful Things in-salon service for colour treated hair? Want to keep those results going as long as you can? Try adding the Restoring Leave-In Mask to your home hair care routine. Meet the Mask
Your colour care suite Beautiful Things Restoring Leave-in Mask THERE MUST BE AN ANGEL Beautiful Things Restoring Leave-in Mask Repairing maskfor coloured or lightened hair Discover more Intense Treatment HEART OF GLASS Intense Treatment Reinforcing, brightening treatment for natural or cosmetic blondes Discover more MINU Shampoo ESSENTIAL HAIRCARE MINU Shampoo Illuminating and protective shampoo for coloured hair Discover more MINU Conditioner ESSENTIAL HAIRCARE MINU Conditioner Illuminating and protective conditioner for coloured hair Discover more MINU Hair Serum ESSENTIAL HAIRCARE MINU Hair Serum Illuminating serum to intensify the cosmetic colour of hair. Discover more Rich Conditioner HEART OF GLASS Rich Conditioner Fortifying, enhancing conditioner for natural or cosmetic blondes Discover more Find out more
Damaged Hair Our products possess high grade, all-natural ingredients to restore your hair's true texture
The Village Our home in Parma, Italy, is a place where ethics and aesthetics coexist in harmonious balance. Here we create our products, and promote good life. Welcome to our home
Our ingredients We select excellent ingredients, choosing them with respect for local biodiversity and favouring the ones which are of natural origin. Discover the Scientific Garden
