Best-sellers for curls NEW This is a Curl Gel Oil This is a Curl Gel Oil Transformative gel- to- oil for well-defined, hydrated curls. Ideal for culry to coily hair. Discover more LOVE CURL Shampoo ESSENTIAL HAIRCARE LOVE CURL Shampoo Elasticising and controlling shampoo for wavy or curly hair. Discover more LOVE CURL Conditioner ESSENTIAL HAIRCARE LOVE CURL Conditioner Elasticising and controlling conditioner for wavy or curly hair Discover more LOVE CURL Mask ESSENTIAL HAIRCARE LOVE CURL Mask Controlling and nourishing mask for wavy or curly hair Discover more This is a Curl Building Serum MORE INSIDE This is a Curl Building Serum Leave-in serum for creating defined, bouncy curls. Discover more This is a Sea Salt Spray MORE INSIDE This is a Sea Salt Spray For a tousled, beachy, full-bodied look with a matte finish. Discover more Find out more
Damaged Hair Our products possess high grade, all-natural ingredients to restore your hair's true texture
Trip to Italy, with Essential Haircare We decided to take a trip to Italy and meet the farmers that grow the ingredients of our formulas. Telling their story is another way to thank them for the incredible job they are doing. Watch the interviews
Essential Love Smoothing Bye bye to unruly and coarse hair! All the formulas are enriched with Minuta Olive Extract, from a Slow Food farm in Italy. NEW LOVE Shampoo Bar ESSENTIAL HAIRCARE LOVE Shampoo Bar Lovely smoothing solid shampoo bar for coarse or frizzy hair Discover more LOVE Smoothing Shampoo ESSENTIAL HAIRCARE LOVE Smoothing Shampoo Smoothing shampoo for frizzy or unruly hair Discover more LOVE Smoothing Perfector ESSENTIAL HAIRCARE LOVE Smoothing Perfector Lovely smoothing thermal serum for coarse or frizzy hair Discover more NEW LOVE Smoothing Instant Mask ESSENTIAL HAIRCARE LOVE Smoothing Instant Mask Lovely smoothing fast mask for coarse or frizzy hair Discover more
The Village Our home in Parma, Italy, is a place where ethics and aesthetics coexist in harmonious balance. Here we create our products, and promote good life. Welcome to our home
Our ingredients We select excellent ingredients, choosing them with respect for local biodiversity and favouring the ones which are of natural origin. Discover the Scientific Garden
NEW! OI Liquid Luster Transform dull hair with our new shine-enhancing treatment, formulated with nourishing Roucou oil. Discover now
We stand for peace Beyond borders and nationalities, we believe in culture as culture leaves no space for war. Learn more
