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OUR BRAND MANIFESTO
The Davines Manifesto For a Good Life
Our Manifesto shapes our choices and how we do business. It brings together our values, our culture, and our long-term vision to help us stay true to these principles and shape a harmonious future.
It is distinctly Davines: equal parts purpose and wonder, rooted in the belief that how we do things matters just as much as the actions we take.
And our brand comes to life through the people who care for it every day. This is why our Manifesto video features the faces and represents the homes of our very own community - the ones who work tirelessly to keep our vision alive through their energy and inspiration. You’ll also meet a special guide to lead you through our manifesto, a furry friend who walks alongside our community listening with love and attention.
Enjoy the video.
What we believe in
1. Togetherness
Our family brandis the collective voice – a multicultural togetherness– of all the people that give it life. Like any human being, we have a natural-born desire to express, to be heard, remembered, and seen as being just us and no one else.
This is part of the independent nature that moves us.
2. Celebrating diversity
We believe that diversity unites us.
The beauty we embrace is based on the appreciation of individuality, freedom of expression and the many nuances that come together to define identity. Following this, we consider ourselves a medium for our customers to flourish and express their grace.
3. Poetry of Daily Things
By creating “beauty” we want to encourage people to take care of themselves, of the environment in which they live and work, and of the things they love. We embrace a contemplative approach, appreciating and expressing the poetry of daily things and life’s wonders however we can.
4. Italian Roots
Our Italian rootsappreciate beauty in all its forms, and the art of living well in the present time.
Our ideal of beauty finds its inspiration in the equilibrium between substance and shape.
5. Taking Responsibility
All of our decisions are guided by ethicsand responsibility. For us, responsibility is the foundation of sustainability. However, we are invested in going beyond sustainability with regenerativeprojects that can improve both Nature and humanity.
6. Contemporary Craftmanship
With a tireless love of discovery, we follow a care-crafted, intimate process that breathes life into our products, combining traditional knowledge with cutting-edge technology and pioneering innovation to harness Nature.
7. Scientific Honesty
The rigorous scientific research and honesty that goes into all our sustainable creations is reflected by the truthfulness of our storytelling.
8. Independence & Curiosity
We believe in “freedom of creation”, which means we dare to be led more by “intuition” than “calculation”. Every idea is born free and then developed with authenticity and a combination of utility and dream.
9. Growing through Culture
We believe that culture belongs to everyone.Our humanistic approach makes culture our way of expression and a mean to unite people through the exchange of ideas to find both belief and belonging.
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We believe that a good life is the harmony of purpose and wonder. And that we are all unique with the right to create meaning through good actions that have a positive impact on humanity and Nature.
Behind Davines
Our Story
Find out more about how Davines first began and how we’ve cultivated our Italian roots into a multicultural family brand with a collective voice.
Our Purpose
For a Good Life: that is our purpose. We invite you to see the stories behind our vision that illuminate all the ways in which purpose and wonder come together in harmony.
Our Commitment
We feel a responsibility to act with intention - towards people, communities and the planet. This commitment shapes how we work, the choices we make, and the impact we strive to create every day.
Find your Davines salon
We embrace culture and sustainability to craft salon-chosen haircare, for all.
Enjoy us at home and in salons around the world.
