Explore all our blonde care heroes and meet the new Instant Bonding Glow from Heart of Glass
Shiny, full of life, bold. Blonde hair is a symbol of positive energy but it also requires a lot of care to preserve its unique appeal. That's why we created Heart of Glass, the Davines line specifically formulated to provide extra love to all blonde hair, whether natural or treated. And from March 2023 Heart of Glass will feature a new hero for blondes: the Instant Bonding Glow, a reinforcing serum treatment for immediate shine.
Repairing and strengthening the hair fiber is crucial for all blondes. Enriched with Biacidic bond complex and Illuminating amino concentrate, the new Heart of Glass Instant Bonding Glow is a quick treatment with a serum texture, which instantly reinforces the hair while promoting extra shine and softness, and prolonging the blonde colour intensity.
The new Heart of GlassInstant Bonding Glow works instantly, moisturising the hair without weighing it down.The alcohol-free formulamakes this product the perfect partner for bleached and toned blondes but its effectiveness has been tested on all types of blonde hair, both treated and natural. The results are exceptional.
Hair is 6.4 times more luminous
Instrumental tests on bleached locks show increased luminosity when using Heart of Glass Silkening Shampoo + Heart of Glass Instant Bonding Glow versus Heart of glass Silkening shampoo alone.
+37% stronger hair against breakage
Based on instrumental test on locks treated with Heart of Glass Instant Bonding Glow versus untreated locks.
Luminous colour up to 6 weeks
Instrumental test on locks bleached and toned with View 10.0, duration of colour luminosity, 3 washes per week with Heart of Glass Silkening Shampoo + Heart of Glass Instant Bonding Glow versus Heart of Glass Silkening Shampoo alone.
Preserves the intensity of the colour up to 83%
Toning with View 10.1, 8.27, 7.34. Instrumental test after 10 washes on locks treated with Heart of glass Instant bonding glow with every wash versus bleached locks.
One of the best things about the new Heart of Glass Instant Bonding Glow is that its serum formula is so easy to apply and is effective immediately, with no processing time.
A good blonde care routine starts with the basics: shampoo and conditioner. Both Heart of Glass Silkening Shampoo and Rich Conditioner have a very particular blue colour derived from the natural extract of the Jagua fruit. This extract also guarantees a brightening action and delicate chromatic balancing of the hair shades and is perfect for all types of blondes.
Remember that blonde, lightened or bleached hair can be particularly fragile, so when blow-drying, don't forget to spray a leave-in heat protector like Heartof Glass Sheer Glaze.
When hair is subjected to colouring processes, it’s important to restore the nourishment of the fibre. Remember to apply the Heart of Glass Intense Treatmentat least once per week. If your hair is particularly damaged or has been heavily bleached, you can also opt for something stronger once per month, for example theVegetarian Miracle Maskby Nourishingor the Renaissance Circlemask, which not only restores hair but it also comes in a pocket-sized, soft and resealable packaging (perfect for use at the gym or anytime you travel).
Since we launched Heart of Glass - the Davines hair care system specifically formulated for blonde hair - many have contacted us for advice. Below are some of your most frequently asked questions.
WHY SHOULD I USE PRODUCTS FOR BLONDE HAIR?
Natural blonde hair is usually more exposed to environmental factors such as UV rays. Also, the chemical treatment used with bleached or lightened hair can weaken the hair fibre, especially if these treatments are paired with mechanical or thermal stress. Heart of Glass was specifically conceived as a system to protect the shine and strength of blonde hair.
HOW CAN I PREVENT MY COOL BLONDE FROM TURNING WARM? OR THE OPPOSITE?
Heart of Glassshampoo and conditioner include a particular natural blue extract obtained from the Jagua fruit, which acts as a natural pigment that can balance unwanted tones and brighten both warm and cool blonde hair.
CAN I USE THE BLUE SHAMPOO AND CONDITIONER AT EVERY WASH?
Of course, both products can be used at every wash, without the risk of colour deposit.
SHOULD I ALWAYS USE THE CONDITIONER ON MY BLONDE HAIR?
In general, we recommend using the conditioner every time you wash your hair. However, if your hair is not particularly dry or damaged, or if it is fine and tends to get heavy, you can use the new Heart of Glass Instant Bonding Glow with each wash, as a substitute for conditioner. Its serum texture has a protective power and does not weigh down the hair.
HOW CAN I EXTEND THE SHINE OF MY BLONDE COLOUR, BETWEEN ONE VISIT TO THE HAIRDRESSER AND ANOTHER?
By using specific blonde hair care products like those from Heart of Glass, you can keep your hair healthier and shinier. In particular, by using Instant Blonding Glowyou can make your blonde luminous for up to 6 weeks (instrumental test on locks bleached and toned with View 10.0, duration of colour luminosity, 3 washes per week with Heart of glass Silkening shampoo + Heart of glass Instant bonding glow versus Heart of glass Silkening shampoo alone).
IS HEART OF GLASS PACKAGING RECYCLED OR RECYCLABLE?
The bottles and jars of Heart of Glass are made of 99% post-consumer recycled plastic. And the materials used for the packaging of this line are fully recyclable: the black colour of the packaging is obtained with a special recyclable dye that allows the sorting and recycling process to be carried out.
If you are thinking about changing hair colour, look for inspiration first. There are many different shades of blonde, each perfect for a certain skin tone or personality.
If you don't know where to start, check out the new looks from our Hair Art Director Tom Connell, who recently created A Blonde Story.
From platinum blonde to honey blonde, there is a shade suitable for each of you. Our new collection focuses on uniqueness and self-expression. We are confident that it will inspire your choice!