Discover the latest The Present Time nuances available at your local Davines salon - the perfect way to experience a fresh (not-so-permanent) colour
When it comes to changing your look, colour is one of the most powerful tools of self-expression. But committing to a permanent dye isn’t always the easiest option. That’s wheredemi-permanent hair colourcomes in: it offers shine, vibrancy and a touch of transformation.
With The Present Time, Davines has created a demi-permanent range that protects, restores and reinforces your hair, leaving it healthier looking and more radiant with every application. It’s a colour solution that delivers both beauty and care - allowing you to experiment without long-term commitment.
Explore the line below and learn what makes The Present Time so different from any other demi-permanent range.
Let your stylist create the perfect colour for you. Visit one of our salons to try The Present Time.
Demi-permanent hair colour is a type of dye that gradually evolves over time. With The Present Time, you can expect up to one level of liftand colour deposit that lasts for up to 24 shampoos¹.
Whether it’s your first-ever time dyeing your hair or you’re a hair colour chameleon ready to test out a brand-new hue, it’s the perfect way to try fresh new nuances without a long-term commitment.
Colour that evolves, just like you.
UP TO 34% MORE RESISTANCE TO BREAKAGE²
UP TO 10x SHINIER HAIR³
At Davines, we believe true beauty is about harmony, respect and enhancement of people and our planet. That’s why we continue to push towards improved sustainability in everything we do. Here’s what to know about The Present Time in this regard:
The Present Time colour cream is made with up to 93% natural-origin content (including water)¹ and up to 99% biodegradable ingredients².
Our coconut oil is the first Regenerative Organic Certified™ active ingredient³ used in a Davines colour line. It is sourced from Sri Lanka through our partner Serendipol⁴, which charges a fair trade premium for its products and invests this into developing local communities.
Designed for easy rinsing- on average 40% less water consumptioncompared to the market average alkaline dye colour⁵.
Ready to meet the colours joining our demi-permanent family?
Each tone honours some of the gorgeous shades found in nature. They’re earthy tones, ideal for embracing a new shade that has depth and richness.
If warmer tonesare calling you, these copperand golden nuancesfit the brief. Whilst they fit the brief when it comes to trying a new colour trend, they’re undoubtedly timeless and work for any moment in life.
These are the four nuances you can now ask for at your local Davines salon.
Explore other colourful looks that our Hair Art Director Tom Connell created using The Present Time. Then, you’ll know exactly what to request the next time you’re in the salon chair.
Read more!
