You want vibrant, delicate colour - but you don’t want to make a long term commitment. And you don’t want to risk damaging your hair in the process either. Luckily, there’s a solution: meet The Present Time.
The latest addition to our colour portfolio, The Present Time is an ammonia-free demi-permanent hair colour line that lasts for up to 24 washes and fades true to tone - meaning you can update your look as often as you like.
Just one colour service restores hair lipids by up to 76%1, making your hair healthier and adding 10x2 increased shine on fashion reflects and 6x2 increased shine on naturals.
Hair is strengthened, with up to 34%3 more resistant to breakage and up to 43%4 improved compatibility and detangling.
Colour isprotected from UV exposure for four weeks5, then fades gradually andnaturally up to 246 shampoos, staying true to tone.
1 Instrumental test by independent laboratory, test done on hair lock. Colour service: toning after pre-lightening
2 Instrumental test by independent laboratory vs no product applied
3 Instrumental test: colour applied on hair lock vs untreated bleached hair
4Instrumental test: colour applied on hair lock vs untreated bleached hair
5 Instrumental test: colour applied on hair locks stressed under UV exposure
6 Depending on hair porosity and quality. Based on 115 in-vivo tests performed by hairdressers
The Present Time is designed to be used in a wide range of colour services. Whether you’re looking for a subtle colour reflect change on natural hair, need to give dyed lengths and ends a vibrant colour refresh, or you want to get in on the base breaking trend to soften out that regrowth, your Davines expert can help.
We’ve also got three brand new looks from Davines Hair Art Director Tom Connell - take a peek now, we know you’re going to love them.
At Davines we believe true beauty is about harmony, respect and enhancement of people and our planet. That’s why we continue to push towards improved sustainability in everything we do.
The Present Time has been developed using 88-93% ingredients of natural origin.
Our coconut oil is Regenerative Organic Certified (ROC) and sourced from Sri Lanka through our fair trade partner.
Our omega 9 is created by fermenting microalgae sourced from chestnut tree sap with consciously grown and harvested sugarcane.
Fewer virgin material used
Fewer raw material used
Fewer bottle made in total
No paper leaflets needed
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