The latest collection from Davines Hair Art Director Tom Connell blends colour, cut and styling to celebrate The Present Time, our new demi-permanent hair colour line.
The world moves fast, and you want a look that moves with it. A look that captures you in the moment - your personality, your mood, your energy - inspired by the here and now. Maybe you’ll change it again soon. No matter. Take a breath, and together let’s honour The Present Time.
Make a subtle statement with this graduated colour choice that starts just the right side of green up front, then deepens and darkens as it moves back over the head and towards the neck. The short, layered cut is designed to highlight the natural shape of your head, with structure and function softened for a touch of cute. So attainable. So you.
Offset blonde and chocolate tones. Diagonal partings.Texture in asymmetrical areas. Separately, they might sound discordant. Butthis clever look brings the individual elements together to create a completeand cohesive style, achieving a pleasing sense of balance that just feelsright. It’s all about creativity. Trust your intuition.
The Present Time is our new ammonia-free demi-permanent alkaline colour line designed to deliver low commitment, true-to-tone colour faster.
With sustainable formulas and innovative Biomimetic Hair Restoring Technology, it offers gentle yet comprehensive coverage, reflective shine and dimensional results. What’s more, it’s designed to protect your hair from the damage usually associated with using a demi-permanent colour.
Register on the Davines Professionals site to access more technical information, step-by-step ‘how to’ instructions, and The Present Time guidance and inspiration video resources.
Speak to your Davines salon expert about how to achieve low commitment colour using The Present Time.
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