Blog

HOW TO
Do you want to change your look without shaking it up completely? Discover Capsule N.2 to enjoy the new, fast, demi-permanent colour services, to renew your image.

HOW TO
The new Davines Dry shampoo absorbs excess sebum, adding volume and texture to your hair.

The Pasta & Love line for men is enriched with two new styling products: a mouldable paste and an extra-strong clay. Here’s our guide to shaping and working the hair!

HOW TO
Greasy hair can be the result of multiple causes; it’s important to use a specific treatment. Try the new Rebalancing treatment to deeply cleanse the scalp, at home or in our salons.

Itchiness and redness could be caused by an unbalanced scalp microbiota. Discover the solutions and recommended products

Try the treatments of the Naturaltech Energizing line - specific products that offer targeted solutions and act preventively against the loss of fine and fragile hair - at the salon or in the comfort of your own home.

The microbiota helps fortify the protective barrier of the scalp, and reduce itchiness and redness. Find out how it works and why it’s important for people with fragile or sensitised hair.

HAIR TRENDS
Have you always dreamt of dyeing your hair red? No fear: red may seem difficult to match, but we have a colour suggestion that is easy to wear and customise.

NEW!

Discover the new products and the enriched formulas of the Naturaltech line. Specific formulas for the care of the skin and scalp. Read on!