Behind the Scenes: Davines at Vogue World Milano 2026 

Vogue World Milano 2026 is an international cultural project celebrating creativity, craftsmanship and Italian cultural heritage: values that naturally resonate with Davines and its Italian roots. Within this dialogue, Davines’ role as an in-kind sponsor of Vogue World 2026 became an opportunity to celebrate the cultural value of hair as a form of identity and human expression. 

Davines brought its community of hair professionals backstage, with Davide Diodovich leading the team under the creative direction of Cyndia Harvey. Together, they helped bring this creative vision to life, transforming every look into more than an aesthetic gesture: an expression of care, craftsmanship and human artistry.

While techniques can be taught, instinct is developed over time through observation, experience and sensitivity. The knowledgeable hands of our professionals goes beyond technical expertise. It is the ability to understand how hair naturally moves, how light reveals texture, and how to collaborate with its unique qualities rather than impose upon them.   

As Vogue World shines a light on Milan's extraordinary creative legacy, it also celebrates the craftsmanshipthat quietly exists behind every cultural expression. The knowledgeable hands of our professional community are part of that story - preserving tradition as contemporary artisans while continually evolving it, and reminding us that the most enduring beauty is created not only with skill, but with humanity, purpose and care. 

Born in Parma, Davines roots have always been grounded in the Italian appreciation of beauty as something that goes beyond aesthetics. Beauty is a reflection of culture, craftsmanship and human connection; something created with intention, care and respect for individuality. It is a philosophy that has shaped our community of hair professionals for over forty years.   

Contemporary Craftmanship is one of our founding values: with a tireless love of discovery, we follow a care-crafted, intimate process that breathes life into our products, combining traditional knowledge with cutting-edge technology and pioneering innovation to harness Nature.

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Vogue World’s philanthropic mission reflects a shared belief in culture as a force for the public good - a principle closely aligned with Davines’ vision of contributing to a good life for all. Through its donation to the Municipality of Milan, the event supports the redevelopment and expansion of the Quarto Oggiaro Library, helping create lasting cultural and social value for the city and its communities.