The Present Time: 3 more looks from Tom Connell

Following the launch of The Present Time, our new demi-permanent hair colour line, we’ve got a new wave of looks from Davines Hair Art Director Tom Connell, blending colour, cut and styling.

The world moves fast, and you want a look that moves with it. A look that captures you in the moment - your personality, your mood, your energy - inspired by the here and now. Maybe you’ll change it again soon. No matter. Take a breath, and together let’s honour The Present Time.

Look 01: Colour Graduation Red

It starts off subtle, with dark tones at the nape of the neck. But gradually, seamlessly, the vibrancy builds to a crescendo of intense red wine at the front of the hairline. Let’s give a standing ovation for Colour Graduation Red.

Maintain your look at home

OI Shampoo, a milky-smooth softening shampoo infused with nourishing Roucou oil to maintain soft, shiny and voluminous hair
OI Hair Butter, a nourishing, anti-frizz hair butter that immediately leaves hair extraordinarily soft and bright.
OI All In One Milk, our best-selling, multi-functional leave-in treatment designed to hydrate and reduce frizz.

Look 02: Celtic Copper

Discover a deep earthy Celtic copper colour with a long, lightly diffused shape that can be worn wavy or straight, depending on your mood. Alternating between light-to-dark and dark-to-light gradients that flow vertically in contrasting directions, this clever look creates vibrant multidimensional colour that will definitely get you noticed for all the right reasons.

Maintain your look at home

Naturaltech Nourishing Shampoo, a gentle cleansing shampoo that nourishes the hair without changing its essential structure, leaving it shiny and healthy-looking.
Naturaltech Vegetarian Miracle Conditioner, a vegan formula balm that deeply moisturises and reinforces the hair, making it soft, bright and easy to comb.

Look 03: Living Palette

You are a work of art. Now your hair can be too. This eye-catching look is an abstract example of the intricate simplicity of primary colours, reflecting the paintings of Piet Mondrian with a patchwork of red, blue, yellow, violet and green. A living representation of a hair shade chart, it features strategically placed panels of colour to create uneven balance, styled wet for a reflective shine that’s all you.

Maintain your look at home

OI Shampoo and OI Conditioner, dedicated softening products infused with nourishing Roucou oil to moisturise and help keep hair soft and shiny, with great volume.

Why choose The Present Time?

The Present Time is our new demi-permanent alkaline colour linedesigned to deliver low commitment, true-to-tone colour with up to 10x times more shine1.

With sustainable formulas and innovative Biomimetic Hair Restoring Technology, it is easy to rinse2 and offers gentle yet comprehensive coverage, reflective shine and dimensional results.

What’s more, it’s designed to protect your hair from damageby increasing resistance to breakage by up to 34% after just one colour treatment3.

1On fashion reflect and 6 times shiner on Naturals. Instrumental test by independent laboratory. vs no product applied.

2Instrumental test on hair lock. Up to 40% less water consumption compared to the market average alkaline dye colour.

3Instrumental test: colour applied on hair lock vs untreated pre-lightened hair.

Find out more

Are you a hairdresser or salon owner?

Register on the Davines Professional site to access more technical information, step-by-step ‘how to’ instructions, and The Present Time guidance and inspiration video resources.