Discover the range It’s finally here! Essential Haircare has had a makeover 
Mistreated or dull hair? Try an in-salon shine-boosting treatment
HOW TO
The new OI Liquid Luster, combined with a treatment of your choice, moisturises and nourishes your hair, providing an extra wow effect.
Dull and dry hair? Try the new OI Liquid Luster, a product with a liquid water-like texture that offers shine and softness in just a few seconds, leaving hair shiny and with a mirror effect.
OI Liquid Luster is ideal whenever you need an intensive treatment, at home or at the salon! Find out below what the most suitable service is for your needs and ask your hairstylist what the best way is to achieve a glowy and silky final touch for your hair.
Shiny hair in record time
OI Liquid Luster improves hair quality, leaving it incredibly healthy and soft, it is your best ally for detangling, drying and creating a perfect style. It is soft to the touch and extraordinarily shiny, for a glasslike effect. You will leave the salon with amazing hair, and not a minute wasted.
- HAIR THAT IS 6 TIMES SHINIER - An instrumental test on strands of hair shows an increase in shine, OI Shampoo + Liquid Luster vs only OI Shampoo
- HAIR THAT IS 3.5 TIMES SILKIER- An instrumental test of combability on strands of hair, OI Shampoo + Liquid Luster vs only OI Shampoo
- EXTREME SOFTNESS- Self-assessment of 63 volunteers around the world
Shiny and moisturised hair: 4 treatment suggestions
Whether you go to your hairdresser for a cut, a blow out, or to brighten your colour, ask for our new OI Liquid Luster! We suggest 4 treatments, to consider and choose with your hairstylist!
EXTRAORDINARY SHINE FOR HEALTHY HAIR
A delicate yet effective treatment, suitable for all hair types
OI Liquid Luster can be used on a regular basis with the entire OI line, with OI Shampoo, OI Conditioner or OI Butter. To achieve very soft, shiny and silky hair.
EXTRA-SHINE FOR BLONDE HAIR
For blonde hair, to give it extra shine and softness.
Try OI Liquid Luster with Heart of Glass products and treatments for a shiny and toned look. With Heart of Glass Shampoo, Heart of Glass Treatment, Heart of Glass Sheer Glaze.
SHINE FOR DRY AND DULL HAIR
For dehydrated hair, leaving it full bodied, plump and shiny.
Use OI Liquid Luster with Naturaltech Replumping products for added body. Ideal with Replumping Shampoo, Replumping Conditioner, Replumping Hair Filler Superactive.
SHINE AND NOURISHMENT FOR DAMAGED HAIR
Dedicated to every type of brittle hair with split ends
Naturaltech Nourishing treatments repair and seal the cuticle while liquid luster leaves the hair silky smooth. The ideal combination for hair that requires repairing is Nourishing Shampoo, Vegetarian Mask and Keratin Sealer.
Read more!
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