HOW TO CARE FOR BLONDE HAIR

Heart of glass

Bright, alive, irreverent: to protect its natural strength and beauty, blonde hair needs special care and attention. Heart of Glass derives its name from a famous song from the 80s, sang by a very blonde artist who has become an icon.

The name of this line also metaphorically relates to the irresistible contrast, typical of blonde hair, at the same time delicate and synonym of vitality and cheerfulness.

All of the products are designed to highlight the beauty of blonde hair, both natural and bleached, lightened and dyed; or hair that has been exposed to sunlight, the frequent use of the brushes or straighteners, all elements that could weaken its fibre.

Heart of Glass offers a complete hair routine with four products: shampoo, conditioner, treatment and a leave-on illuminating thermal-protective fluid.

Heart of Glass

Blue shampoo and conditioner to highlight your blonde

Both shampoo and conditioner have a very peculiar colour: indigo blue. In order to get that colour, we used the natural extract of Jagua, a fruit which is sustainably grown in Columbia to preserve the biodiversity.

The blue from the Jagua extract guarantees a delicate chromatic balancing of the shades and is perfect for all types of blonde. It can be used at every single wash as there is no risk of chromatic overload.

The extract prevents the cold blondes from veering towards warm hues and the warm blondes from becoming even warmer.

It also revives the natural blonde hair’s shine, which could be under attack from the sun, the salt, the chlorine or the limescale, potentially losing gloss and vitality.

Nature and science: your allies to strengthen, repair and nourish you hair

FORTIFYING BOTANICAL SHIELD

Heart of Glass Sheer Glaze contains a new natural active ingredient - patented at the Davines Labs - sourced from the Scandinavian fir. This "botanical shield” comes from fibres taken from trees grown in sustainably managed forests.

It strengthens, hydrates and gives elasticity to the hair, shielding them from the heat and helping the styling last longer.

BIACIDIC BOND COMPLEX

It’s a complex of molecules created and patented at the Davines Labs. It has an extraordinary effect on hair, strengthening them with a preventative action and repairing the damages at the same time.

The Biacidic Bond Complex is present in Heart of Glass Intense Treatment and Rich Conditioner.

BAOBAB EXTRACT, THE BOTANICAL ALTERNATIVE TO SILICONES

The Heart of Glass formulas are enriched with an innovative natural extract from Baobab seeds.

This ingredient is the botanical alternative to the use of silicones, since it helps moisturise and discipline the hair, making it more nimble.

The extract comes from baobab plantations grown and managed in a sustainable way, in order to contribute to the economic development in Africa.

Together for the Planet

Since 2006, reducing and compensating CO2 emissions has been our priority.

100% clean energy production

We choose renewable energy

The production facility in Parma - where we create the Davines lines - is powered by energy 100% from renewable sources.

In fact, since 2006 the production site uses green electricity. With the opening of the Davines Village in 2018, we have also replaced fossil gas with biomethane and geothermal energy.

We offset the life cycle

CO2 emissions

CO2 emissions generated during the whole life cycle of Heart of Glass products - excluding the usage phase - are compensated through the EthioTrees project.

With EthioTrees, we support the soil and forest regeneration in the northern region of Tigray in the Tembien Highlands, Ethiopia, which is at risk of desertification.

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