Our most personalised range of Naturaltech treatments has just hit the salons and we can’t wait to tell you all about how they can be tailored to provide instant results for your unique hair care challenges.
Your hair is as unique as you are - and so are the challenges you face in keeping it healthy and vibrant. That’s why we’ve created Naturaltech Tailoring - an exclusive in-salon treatment range that is customisable to your hair. Not only does it deliver results instantly, with no processing time, it’s also as good for the environment as it is for your hair. Each of the 24 possible hair infusions feature a natural active ingredient, studied at the Davines Scientific Garden in Parma and grown in Italy according to the principles of Regenerative Organic Agriculture.
If you have any hair health challenges you’d like help overcoming, book a session with your nearest Davines expert, who will be able to use our diagnostic tool to create your personalised Naturaltech Tailoring treatment in minutes.
Your tailored hair treatment experience begins with a consultation with your in-salon expert, using our exclusive tailoring consultation diagnostic tool. The results allow them to identify your primary and secondary hair concerns, to give you personalized advice and create a dedicated recipe from the Naturaltech Tailoring range of products, which will be mixed on the spot especially for you.
Your choice of four cutting-edge base products is directed by whatever your in-salon expert identifies as your primary hair health challenge.
Made with cellulose fibres extracted from wood to naturally coat hair, adding extra body
Results:
*Independent laboratory, subjective evaluation on 20 subjects.
Plant oils give us bio-based elastomers that create a film, reducing dehydration and improving softness.
Results:
*Independent laboratory, instrumental test on hair locks
**Internal laboratory, instrumental test on hair locks
***Independent laboratory, clinical evaluation on hair locks
Light reflecting RSPO mass balance certified palm oil makes hair radiant and soft.
Results:
*Independent laboratory, instrumental test supported by clinical evaluation on hair locks.
**Independent laboratory, instrumental test supported by clinical evaluation up to 72h on hair locks.
***Independent laboratory, clinical test on hair locks.
A new molecule derived from sugar penetrates deep into the hair’s keratin structure, creating new bonds
Results:
*Independent laboratory, instrumental test on hair locks on strength base + fortifying booster.
**Internal laboratory, instrumental test on hair locks on strength base + fortifying booster.
***Internal laboratory, instrumental test on hair locks on strength base + fortifying booster after 5 washes.
Once you and your in-salon expert have settled on the most appropriate base, it’s time to build up your herbal infusion using one of six botanical extract boosters, with ingredients grown using regenerative organic agriculture processes.
Mallow flowers produce a substance that swells as it binds with water, giving hair a full-bodied look.
The results:
**Independent laboratory, clinical test on hair locks.
Mucopolysaccharide molecules from the prickly pear have the ability to bind water, hydrating hair and making it softer and easier to comb.
The results:
*Independent laboratory, instrumental test on hair locks
**Internal laboratory, instrumental test on hair locks
***Independent laboratory, clinical evaluation on hair locks
The low pH tartaric acid extracted from red grapes help close hair cuticles, promoting the hair’s natural shine.
The results:
*Independent laboratory, instrumental test supported by clinical evaluation on hair locks.
**Independent laboratory, instrumental test supported by clinical evaluation up to 72h on hair locks.
***Independent laboratory, clinical test on hair locks.
Amaranth - a high protein, gluten-free cereal - provides the amino acids needed to strengthen hair damaged by heat, pollutants and chemical treatment.
The results:
*Independent laboratory, instrumental test on hair locks on strength base + fortifying booster.
**Internal laboratory, instrumental test on hair locks on strength base + fortifying booster.
***Internal laboratory, instrumental test on hair locks on strength base + fortifying booster after 5 washes.
Elderflowers add sugars to provide a protective and smoothing coat as well as nutrients that boost shine.
The results:
*Internal laboratory, instrumental test on hair locks
**Independent laboratory, clinical test on hair locks
Myrtle’s naturally blue berries are rich in flavonoids, powerful antioxidant molecules that offer UV protection, while the Jagua fruit balances light reflection.
The results:
*Independent laboratory, instrumental test on hair locks
**Internal laboratory, instrumental test on hair locks supported by clinical evaluation
***Independent laboratory, clinical evaluation on hair locks
Whether you’ve got time to indulge or need your results on the move, we’ve designed a Naturaltech Tailoring experience for you.
If you need results fast, choose the Herbal Hair Infusion Fast Treatment, which delivers immediately, with no processing time. The diagnostic process is simple thanks to our Naturaltech Tailoring Consultation Digital Tool, and your in-salon expert will mix a custom blend of products to create your personalised treatment on the spot.
Place yourself in the care of your in-salon expert, who is on hand to diagnose your hair care needs while offering you a moment of calm. After a thorough consultation process, they’ll prepare your custom Herbal Hair & Scalp Ritualistic treatment, applying it with a soothing brush before finishing the experience with a relaxing hand massage.
The Naturaltech Tailoring Story has its origins in the Davines scientific garden in Parma, Italy. Here, our researchers have studied thousands of plants, drawing on the wisdom of nature in order to replace synthetic chemicals with natural origin ingredients. That means our products are silicone-free and contain no artificial fragrances. Sustainably grown in partnership with local organic farmers using regenerative methods, our botanicals are then extracted using low-energy methods, to protect our planet while enhancing the unique beauty of your hair. And it’s not just our formulas that are sustainable - we’ve put a lot of effort into making our packaging as kind to the planet as possible too. Our innovations include a reusable bottle applicator, fully recyclable packaging, and post-consumer recycled bottles. As well as this, all our treatments are produced and packaged at the carbon offset Davines Village.
Read more!
