Your luxurious OI haircare ritual, now in a practicable refill format of 500ml. This pampering daily shampoo leaves hair soft, shiny from the very first use. The gentle formula cleanses while delivering intense hydration making it ideal for any hair type, especially frizzy, damaged, or even healthy hair in need of extra care.
Infused with nourishing Roucou oil— a precious extract from the Amazonian Achiote plant, known for its high concentration of antioxidants, beta-carotene, and vitamin A, which help reduce damage from external aggressors and treatments, contributing to a silky hair effect.
The Refill size is bigger in size, but smaller in waste: The 500 ml refill pouch reduces plastic use by 71% compared to two 250 ml bottles*, making it a conscious choice for your hair beauty routine.
77,1% Naturally origin ingredients
We consider an ingredient natural if it's 100% natural without any synthetic portion.
Vegan friendly
This product does not contain any ingredients of animal origin.
How to get radiant, shiny, velvety-soft hair with OI Shampoo?
Refill in a clean, dry place;
Remove the cap from the shampoo bottle to refill and pour carefully the shampoo from the refill pouch inside the bottle - use a steady hand or a clean funnel to avoid spills;
Put the cap back on the bottle and close the refill.
Roucou oil is extracted from the seeds of Achiote, a plant native to the Amazon.
Roucou oil offers remarkable benefits for hair: it has a high content of carotenoids, vitamin A and selenium, with protective and antioxidant properties which help reduce damage from external aggressors and treatments, contributing to a silky hair effect on all hair types, incuding damaged hair.
Feels like: A creamy texture unveiling a luxurious silky lather
Smells like: Aromatic with hints of thyme and pine, sweet and floral, warm with musk and amber
Carbon Neutral Company since 2018
B Corp since 2016
