A Year of Beauty and Sustainability: What did you miss?

Wrapping our year in hair, from new Davines launches to raising the B Corp bar.

Thank you for joining another exceptional year of hair with Davines. We helped the planet, took Davines global with stylish events and proudly launched new hair heroes (including our well-loved pouches). As 2024 comes to an end, what did you miss?

In 2024, we helped your hair and the planet

We’ve focused on protecting our world since the beginning, to show that haircare truly can have heart – with carbon neutral offices and production since 2017 and a laser-focus on regenerative practice – but we all know there’s more to be done. Here’s how we helped in 2024.

B Corp Score

Davines is proud to raise the bar as a B Corp, improving in every area measured. The Davines Group continues to take leaps to protect our planet – this year we scored 135 points, up from 117.4 in 2020. Our commitment to sustainability is enduring.

Green Week

“Only if we grow sustainably, will we earn the right to keep growing as a company”. In November Davines Group Chairman Davide Bollatijoined a Climate Week panel in New York to discuss our ambitious goals on decarbonization, circularity, biodiversity, and water footprint.

Green Friday

We proudly turned Black Friday green again this year, each E-commerce store has donated a part of online Net sales to EthioTrees. They work towards a healthier planet, supporting reforestation and biodiversityas they reforest northern Ethiopia.

Activation Day

Our regenerative work has real impact. Every corner of the world came together to help it heal on June 21st, marking an annual rallying cry as we step into the

field and restore our ecosystem together.

See how we’re helping

Launches you loved this year

We packed a punch with our new pouches and added a shining new star to the range. As we celebrate our new launches last year, which became your new hair heroes – and which are you yet to try?

Essential Refill Pouches

A well-loved range made easy to top up. With 500ml recyclable pouches, you can stock up on more of your routine while cutting down on plastic – compared to buying two bottles, you save 74% plastic (a great result for your hair and the planet).

OI Souffle’

Light but powerful. This liquid-to-foam texture adds bodywithout weight. As you’d expect, natural ingredients are the stars: chicory root extract adds silky, softness and shineto bring volumeand protect fine hair, making strands easier to manage and enhancing your hair’s natural beauty. Did we mention your hair appears 2.3 times shinier?

Shop what’s new

We took great hair global in 2024

Something seriously stylish happened at these events around the world, with our stylists in tow to take our signature Italian style global. Did we see you this incredible event?

Worldwide Hair Tour

3000 members of the Davines community from 53 different countries came together in Berlin for the 2024 edition of the Worldwide Hair Tour, a globetrotting event that unites talented hair artists across the world. 8 internationally renowned hairstylists, including DavinesHair Art Director Tom Connellwho graced the stage to present his latest creations.

Make it your best hair year

As we look ahead to next year, make it spectacular for your strands. With powerful ranges to suit every hair type, you’re a tap away from knowing what you’re really missing from your hair routine: just tell us about your hair, and we’ll take it from there.

Take the quiz

We’re delighted you joined us this year as we took action for the climate, crafted thousands of new styles in our salons, and watched new hair heroes land on doorsteps. We can't wait to start a new year with you with some exciting news for your hair and for planet.