with regenerative organic agriculture
We can give Nature a real chance to mitigate climate change with regenerative organic agriculture, while also protecting biodiversity. Join us on our journey at the frontier of sustainability, building on our heritage of sustainable projects and embracing decisions that can heal our planet. It all starts with the soil.
for regeneration
Hair & body wash with a purpose
Our regeneration manifesto for climate action, integrating beauty & agriculture to heal our planet.
Activist ingredients™
Good for your hair & body
Good for the planet
With your purchase, we are contributing up to 50.000€ to Rodale Institute and Slow Food International to support their work with regenerative organic agriculture and biodiversity.
WE STAND / for regeneration is enriched with special ingredients that are not only active – they’re activists. They pack plenty of benefits for your hair and skin, but they also help us raise awareness about soil, biodiversity, and regenerative organic agriculture.
More than an active ingredient, adding shine, luster, softness to hair and skin, this activist ingredient™ from Mr. Cunial’s vineyard in Parma, Italy, is our first grown from regenerative organic agriculture.
A Slow Food Presdia ingredient grown in Castignano, Italy, where anise has been grown since the 19th century. Rich in sugars and carbohydrates, it naturally moisturizes the hair while supporting small farms and protecting biodiversity.
Our approach to social and environmental sustainability begins at the very beginning: our relationship with the soil.
A holistic method of farming that has the potential to mitigate climate change by sequestering carbon in the soil while safeguarding biodiversity and more. It balances farmworker fairness and prioritizes soil health to heal the Earth.
The variety of living organisms, big and small, that coexist on our planet. When we protect the Earth’s biodiversity, we strengthen our ecosystems and make them more resilient.
Created Sustainable Beauty as our tagline and brand manifesto
Pursuing a balance of beauty and sustainability that can improve our lives and the world around us.
Began partnership with Slow Food
Working to protect biodiversity by supporting small-scale farms.
B Corp Certification
Joining the growing movement of Certified B Corporations using business as a force for good
Began partnership with Rodale Institute
Healing our planet’s soil with the pioneer of the regenerative organic agriculture movement.
Dive deeper into our sustainability efforts
We take pride in our higher environmental and social sustainability standards.
View article
Discover our intentions to live in a more sustainable and supportive way.
View article
Improved sustainability
is only achievable through transparency.
View report
2021
Davines Group-Rodale Institute European Regenerative Organic Center
Founded in 1947, Rodale Institute has been trailblazing the regenerative organic movement, even coining the term. Together, we created a new research center at Davines Group Village in Parma, Italy.
This 10-hectare site is dedicated to sustainability research focused on carbon sequestration and biodiversity, farmer training and rebuilding our supply chain with activist ingredients™.
As global citizens concerned about climate change, we believe in showing our support for the mission-aligned work of the Food and Agriculture Organization of the United Nations (FAO).
To do this, we wrote a letter supporting FAO that we passionately encourage you to sign, adding your voice to the We Sustain Beauty community. We’ll share your support with FAO periodically throughout the campaign to show how our international community is a growing extension of their own.
Nature has a real way of nurturing itself, but only with our help.
