Discover the range It’s finally here! Essential Haircare has had a makeover 
OCEAN KEEPER
Be the voice of water
Water is one of our planet’s most precious resources, but it is increasingly vulnerable. At Davines, we believe that together we can support the reverse of this trend. But only if we fully understand the challenge - if we educate ourselves so that we can take positive action.
Turn the sound of waves into action
Water is the very element that sustains life on earth - it is the lifeblood of our planet's diverse ecosystems and supports our existence. But human activities continue to place a strain on this precious resource.
That’s why we need to act.
How Davines is being a voice for water
RESTORING MARINE ECOSYSTEMS
As well as reducing plastic use with ecodesign principles, since 2021 we’ve partnered with organisations to support the collection of plastic waste from coastal areas. Our target is to collect 5,000 tonnes by 2030*, maintaining a 1:1 balance between what is used and collected.
REDUCING OUR WATER CONSUMPTION
Around 90% of our production machinery is equipped with technology that recirculates water for cooling and heating to reduce waste. By 2030, we’re aiming to reduce total water consumption at Davines Group Village by 50% compared to 2023 levels**.
This is just one of the initiatives that contributes to water reduction.
SUPPORTING WATER EDUCATION
We believe that you can only protect what you love, and you can only love what you truly know. This is why we are taking our first steps in water education. In 2026, the Ocean Keeper campaign will support educational initiatives organised by CleanHub.
*Since 2023, https://davinesgroup.com/en/our-impact/paths-to-sustainability/Il-nostro-impegno-per-la-raccolta-della-plastica
**Covering both offices and production plant, compared to 2023 levels, https://davinesgroup.com/en/il-nostro-impatto/la-nostra-visione-della-sostenibilita/acqua
Our new partnership with CleanHub
At the end of 2025, we started collaborating with CleanHub, a fellow B Corp working across key regions, CleanHub enables and coordinates plastic waste collection in inland and coastal areas across India, Indonesia, Guatemala, the Philippines, and Tanzania to reduce plastic from reaching the ocean.
These areas are home to extraordinary biodiversity, yet are among the most affected by plastic pollution.
Our commitment is to enable awareness to inspire long-term protection. In 2026 this will involve supporting local CleanHub projects in Indonesia (North Sulawesi, Bali, and Jepara), funding dedicated classes for children and teenagers to strengthen environmental awareness and empower communities to safeguard their local ecosystems.
Find your nearest Davines salon
Visit your nearest salon or explore our website and join us in our journey to protect and restore our precious waters.
Remember to protect your hair too
Maintaining healthy skin and hair throughout the hot summer months is easier with a proper routine. Choose your favourite SU/ products to offer protection before and after sun exposure, or our Essential Haircare line for the wellbeing of every type of hair.
More ways we’re prioritising sustainability
Prioritising the needs of our planet and all who live here is a core part of everything we do at Davines.
OUR VALUES
We strive to do our best for the world, creating a good life for everyone, through Beauty, Ethics, and Sustainability. Our Ethical Charter guides us in all that we do.
CIRCULARITY
One of our four environmental pillars, circularity, is based on ecodesign principles, committing to use alternative materials to virgin ones, reducing the use of materials as much as possible and, when this is not possible, reusing or recycling them.
B CORP
Since 2016, we have been part of the B Corp movement, constantly measuring our impact on people and the environment and pursuing goals that go beyond profit.
Read more
Expert tips for extending your hair colour's life There’s nothing better than that feeling of stepping out of a salon...
Your damage control kit: essential products for rescuing stressed strands All of us get stressed sometimes - and the same...
How to care for your hair in summer: protection, hydration and colour care Summer shouldn’t be something your hair has...