Discover the range It’s finally here! Essential Haircare has had a makeover 
Introducing OI Refill Shampoo Pouches: embrace soft, shiny hair with less waste
Your favourite formula, now in a refillable format that considers the planet
Creating high-quality hair products with low impact on the planet is our driving force at Davines, which is why we’re so thrilled for you to meet our OI Shampooin a new, recyclable pouch. It is the next step in our ‘refillution’, and it gives you the formula you adore with much less waste. Here’s everything to know about the newest refillable package from Davines and all its hair- and earth-loving benefits.
OI Refill Shampoo Pouch: making a difference
Let’s dive into the details that make our new OI Shampoo pouches stand out from the rest:
71% less plastic*
Recyclable packaging**
Reduced CO2 emissions***
Easy pouring spout
*1x500ml OI Refill pouch compared to 2x280ml OI shampoo bottles
**Mono material pouch. Check your local disposal information
***Thanks to the -71% less plastic 1x500 ml OI Refill pouch compared to 2x280ml OI shampoo bottles
**Mono material pouch. Check your local disposal information
***Thanks to the -71% less plastic 1x500 ml OI Refill pouch compared to 2x280ml OI shampoo bottles
OI Shampoo Benefits
Whether you’re a long-standing fan of OI Shampoo or are new to our roucou oil-infused formula, it’s worth sharing all the benefits your hair gets from using it.
The most wonderful feature of our OI Shampoo is that it works with all hair types. Whether you have thick curls or fine, straight strands, the milky formula cleanses, softens and adds shine.
Our OI line is also known for leaving hair lustrous. It’s possible to use the shampoo daily to restore shine, soften strands and moisturise hair lacking hydration.
Our OI line is also known for leaving hair lustrous. It’s possible to use the shampoo daily to restore shine, soften strands and moisturise hair lacking hydration.
OI routines for your hair type
OI is for everyone. However, we know that different hair types do best with a routine that’s catered to their shape, texture and characteristics. We’ve created two routines you can follow to implement OI, whether your hair is on the finer or thicker side of things.
Fine Hair
Start with ourOI Shampoo to cleanse and detangle your hair without stripping it of healthy oils.
Gently towel dry your hair, then apply OI Soufflé evenly through the lengths and ends. This liquid-to-foam mousse boosts body whilst maintaining a silky finish, without weighing your hair down.
Lastly, apply OI Oil to the ends for extra shine.
Thick Hair
Cleanse, soften and protect your hair with our OI Shampoo.
After rinsing, apply OI Conditioner to nourish and detangle.
After gently towel-drying your hair, use OI Soufflé on your lengths and ends for a natural look that’s protected from heat and frizz.
As a final optional step, apply OI All in One Milk if your hair needs an extra boost of softness, moisture and protection before styling.
Build your perfect haircare routine
There is plenty more OI to enjoy. Immerse yourself in the following formulas that our global community adores.
Replenish your routine salon
Experience our formulas in person and get expert guidance on the best styles and products for your hair type.
Discover More Refillable Solutions
Our OI Shampoo pouch is joining our family of refillable products. Browse through our other shampoos and conditioners featured in our Essential Haircareline for a personalised approach. You’ll find our collection of smoothing, moisturising, nourishing and curl-defining formulas all there.
