SUSTAINABILITY
A day to remember just how important bees are for the planet. Discover which projects we support to help these industrious insects, and what you can do too
World Bee Day is celebrated every May 20 since the United Nations inaugurated the first World Bee Day in 2018 to create awareness about the value that these insects have for the entire planet. Could we imagine a world without bees? No: not only are bees a natural indicator of the quality of the environment, they are also a fundamental link in our ecosystem.
In October 2020, Davines hairdressers and customers in Italy supported the Bee Strong campaign in collaboration with 3bee. Thanks to the generous commitment of all participants, 33 thousand euros were raised for the protection of solitary and hive bees.
This spring we were able to close the circle by installing a bee hotel in the Scientific Garden of the Davines Village in Parma, our site. This is a safe and pleasant refuge built with every comfort to host bees and also other types of pollinating insects. More than a bee hotel, it is actually a full-fledged bug hotel: a hotel where the rooms are actually small nests for useful insects such as butterflies and ladybirds and obviously solitary bees.
Thanks to our bee hotel we can “invite” solitary bees to the Davines Village, also providing them with the attraction of our beautiful Scientific Garden managed according to the principles of organic and regenerative farming.
The Scientific Garden at the Davines Village is the perfect place to welcome bees and other insects that aid them in their pollinating activities! Here are a few shots that illustrate their industriousness when flowers bloom splendidly in the spring time.
Ph. Credit for the picture above and the cover image: Fabrizio Zagni
If you do not have space for a bee hotel, never fear: you can still offer your crucial support in protecting hives. For example, thanks to the Bee Strong 2020 campaign we were able to donate funds to the Italian bee keepers of the 3bee network as well.
With the contributions of italian salons and customers, we “adopted” hives equipped with Hive-Tech, which makes it possible to scientifically check the conditions of the single bee family, so as to protect them and make the indispensable work of the guardian bee keepers in Italy more efficient.
Last but definitely not least, the Bee Strong 2020 campaign enabled us to further support Slow Food in its protection of biodiversity: we managed to establish a new Presidia, the Black Bee of West Liguria.
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