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Dark brown to platinum blonde: tips from the experts

Making the dramatic switch from a dark base to full bleached hair might seem like a challenge. But, with the help of an expert, it’s not impossible.

Going platinum blonde is easy, right? All it takes is a bleaching kit and you’re there. Except the reality is, it’s not quite as simple as that. Going platinum if you have very dark brown hair - or hair that has previously been coloured or bleached - can be risky. That’s why our Hair Art Director, Tom Connell, has developed our latest collection to create and care for bleached blonde hair and help you achieve your platinum dream.

  • Get the pearlescent platinum blonde look
  • The best in-salon remedy for full bleached hair
  • Intense at home treatment for bleached hair
  • Best products for platinum hair
  • Is platinum blonde right for you? Get expert advice
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Get the pearlescent platinum blonde look

Getting a great bleached hair look from a dark base isn’t easy but, in Tom Connell’s latest collection, he’s made it possible with a simple twist. Using a beautiful creamy base accented by areas of deeper natural blonde tones at the hairline, he’s created a look that is fully revealed with the movement of the hair. The combination of bright platinum with a refined shadow detail also stops the risk of the bleached tones turning brassy or yellow.

The best in-salon remedy for full bleached hair

Going platinum risks causing damage, as bleach opens the hair shaft in order to break down the pigment molecules. This weakens the hair and makes it look less shiny. It can also leave hair in need of additional moisture. All of this is why we have developed a care treatment especially for full bleached hair. The Davines Extra Blonde Recovery salon care treatment provides deep nourishment, while strengthening the hair with anti-breakage action. As a result, this treatment both recovers any existing dryness and repairs breakage while protecting and reinforcing against future damage. For more advice on how to get a full bleached look while reducing the risk of damage, speak to your nearest Davines stylist today.

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Intense at home treatment for bleached hair

For an added boost of nourishment, enriched with Biacidic bond complex and Baobab extract, try the Heart of Glass Intense Treatment, which is designed to protect from damage caused to hair by heat, UV and daily life, creating healthy, disciplined hair. Simple apply to towel dry hair and leave for 5-10 minutes, then comb and rinse thoroughly. By leaving it in this long, the restorative effects are intensified. 

 Best products for platinum hair

As we’ve already seen, full bleached hair can risk being damaged if it’s not cared for in the right way. That’s why, whenever you use bleaching to create a blonde look, it’s important to use the right products to keep it healthy, nourished and protected. This is especially important when you’ve started with a dark base. Our Heart of Glass line has been created especially for natural and cosmetically treated blonde hair, with active ingredients such as:
  • Baobab extract, a natural alternative to silicone
  • Biacidic bond complex to strengthen and repair the hair fiber
  • Illuminating amino complex to promote extra shine and hydration
  • Jagua blue extract, our natural alternative to synthetic pigments, which illuminates blondes and offers a gentle colour tone control action for both warm and cool shades
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NEW! Instant Bonding Glow

Our latest addition to the Heart of Glass line, Instant Bonding Glow is a reinforcing fast acting extra shine serum with an alcohol free formulation, ideal for prolonging the blonde colour luminosity and intensity. 
As well as the Biacidic bond complex, Instant Bonding Glow contains a new active ingredient, Illuminating amino concentrate. This naturally derived and biodegradable ingredient gives the product a lightweight serum texture that still provides an intense shine and moisture boost.

Gently cleanse and clarify both natural and cosmetically treated blonde hair with our dedicated shampoo, which uses Jagua blue extract to balance unwanted tones and gives you the look you’re after.

For an added boost of nourishment, try the Heart of Glass Intense Treatment, enriched with Biacidic complex and Baobab extract, which is designed to prevent the damage caused to hair by heat, UV and daily life, creating healthy, disciplined hair.

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Sheer Glaze

Heart of Glass Sheer Glaze provides hydration and shine while protecting against heat and UV damage. 

The active ingredient that protects against thermal stress is our Fortifying botanical shield, derived from the Scandinavian spruce.


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Is platinum blonde right for you? Get expert advice

If you want to try out the platinum hair look and see a whole new you in the mirror, make sure you’re taking the right steps to minimise the impact on your hair. Use our salon finder to locate your closest Davines salon and speak to your stylist about the best choices for your personality and your lifestyle.


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