Christmas Boxes 2021

SALON EXCLUSIVE

With the Holiday Boxes you can relive that feeling of expectation and discovery that was so typical of your childhood. Give a present to your loved ones, asking your hairdresser to help you choosing the box that better represents their wishes when it comes to their hair’s health and beauty.

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In the Northern hemisphere, the night between 21 and 22 December is the winter solstice: it’s the longest night of the year and, at the same time, a symbol of rebirth, because the days start getting longer and brighter.

When we were children, all of us personally experienced the magic of the passage from dark to light. The night before Christmas, for example, is a true rite of passage: if we make it through the seemingly endless night - full of fear-inducing shadows - we wake up stronger and braver, surrounded by presents and new things. We like to think that the rite of the solstice and of the holidays brings us, every year, back to the emotions of our childhood.

Discover our Christmas boxes

With our Holiday Boxes, we’d like to help you experience that feeling of expectation and discovery once more. The Christmas boxes hide (while protecting) the Davines formulas: give a present to your loved ones, choosing the box that better represents their wishes when it comes to their hair’s health and beauty. And if you’re undecided, ask your favourite hairdresser for advice.

EXTRA SHINE FOR BLONDE HAIR

The Heart of Glass kit is perfect for breathing new life into blonde hair; it cleanses and nourishes gently, removing dullness. The shampoo and conditioner are formulated with natural blue extract from the Jagua fruit; they cancel out unwanted reflects, letting blonde shades shine.

SMOOTHNESS FOR ANTI-FRIZZ HAIR

Expertly formulated to hydrate and tame frizz, the LOVE / Smoothing kit will gift you straight, silky-soft and shiny hair. Its formula doesn’t just stand out by its soft and creamy lather, but is also enriched with extract of Minuta Olive from a Slow Food presidium.

DEFINITION FOR CURLS

The moisturising Love Curl set is conceived to hug and boost the natural texture of your hair, creating shiny and well-defined curls. Moreover, it contains Slow Food extract of Noto almonds, that leaves your hair soft and light, enhancing its volume and shine.

PROTECTION FOR COLORED HAIR

The MINU kit is characterised by a moisturising formula, specifically created to protect the colour, help it last longer and impart extreme shine. Thanks to their natural active ingredients, the MINU products leave hair soft and shiny, without weighing it down

Why is it important that you purchase your presents at the salon?

Another essential element of the Christmas period is your appointment at your favourite Davines salon! Your hairdresser is waiting to give you a new cut or colour, that will set you on the right path for a better 2022.

Moreover, the 2021 Holiday Boxes are available exclusively at Davines salons: now, more than ever, buying products from your hairdresser means caring for your local community, and guaranteeing a Christmas full of hope, also for local businesses and their employees.

Buying “local” is a sign of love; here’s why:

You keep your city’s economy healthy - neighbourhood shops create jobs for your friends, neighbours, family members!
You ensure that your community stays alive and vibrant - Small shops, especially hairdresser salons, are full of character and unique features! The people who work in our salons are super-creative :)
You take care of your own well-being - Carving some me-time at the salon helps you always feel on top of the world.

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Sustainable re-use: a new way of giving (and not just at Christmas)

You have perhaps noticed that our Holiday Boxes aren’t too festive: this a choice geared towards sustainability, not an accident.

They are created with designs that make them adaptable to many other situations: as presents for a birthday, Valentine’s Day or Mother’s Day.
Once you’ve run out of gifting opportunities, the boxes can become handy storage containers on your bookshelves.
What’s more, if this year’s boxes don’t sell out at the salons, we don’t throw anything away. The products are placed on the shelves for regular retail sale and the boxes are also made available on the e-commerce portals the following year: empty, ready to be customised, or with a new set of products.

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