At Davines, we have always looked at the world with curiosity and interest, exploring territories beyond our sector to continuously nourish our creative work.
Culture is an integral part of our identity, and for this reason, we were proud to present From Chaos to Order, a work by photographer Xavi Bou, promoted by Davines and exhibited from March 6 to 9 at BASE Milano during the PhotoVogue Festival 2025.
This year, the festival explored the theme "The Tree of Life: A Love Letter to Nature", a visual journey celebrating the interconnection between humans, animals, and ecosystems through photographic exhibitions, panels, and digital showcases. A tribute to the beauty of nature and the importance of its preservation - values deeply embedded in Davines' philosophy.
The black-and-white triptych by Xavi Boutells the extraordinary story of Vaux’s swifts, migratory birds that once nested in the hollow trunks of trees. Due to deforestation, their habitat has changed, leading them to seek refuge in urban structures such as school chimneys. The title of the artwork reflects the transition from an apparently chaotic flight to the perfect synchronicity that allows these birds to enter the chimney in an orderly formation: from chaos to order.
Where the human eye perceives only disorder, nature reveals a perfect balance. This concept becomes a powerful metaphor for the simplistic approach that has guided human action for centuries, often drastically altering the delicate balance of the global ecosystem. But it is also a message of hope: collective intelligence is the key to tackling the radical changes of our time.
To complete Davines' participation in the festival, an exclusive event was held on March 9 in collaboration with PhotoVogueat the Davide Diodovich salon in Milan, celebrating the balance between aesthetics, ethics, and sustainability.
During the evening, Davide Bollati, Chairman of Davines Group, and Elisa Pervinca Bellini, Senior Fashion News & Sustainability Editor at Vogue Italia, led an inspiring conversation about Davines' values, the relationship between beauty and environmental responsibility, and the role of art in raising awareness on sustainability issues.
Guests had the opportunity to admire Xavi Bou’s exclusive photographic series, mesmerized by his ability to transform the apparent chaos of nature into a harmonious and poetic work of art.
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