Meet the new Naturaltech Tailoring
      Here's how to restore the hair's natural health and vitality with in-salon exclusive treatments.
      Read more

      We Sustain Beauty
      We are committed to taking climate action by deeply integrating beauty and regenerative organic agriculture to heal our planet's soil.
      Learn more

      Thank you, 123 times!

      We are proud to share that Davines has successfully achieved B Corp
      recertification with a score of 123.5.
      Learn more

      We Are Circular

      The story of a shampoo bottle begins long before it arrives in your shower! At Davines, we study the most low-impact packaging solutions for all our products.

      Read our article

      Sustainability Report

      Read the highlights of our 2022/23 report and join us at the forefront of change. 

      Learn more

      Special contents for stylists
      DAVINES 
      PROFESSIONAL
      Sign-in and enjoy our exclusive materials for hairdressers: collections, colour lines focus, technical dossiers and much more.
      Join us! 

      COASTLINE REFLECTS
      Tom Connell’s latest collection takes self-expression to a new level, inspired by sun, sea and sky.
      Learn more

      Add description, images, menus and links to your mega menu

      A column with no settings can be used as a spacer

      Link to your collections, sales and even external links

      Add up to five columns

      gem pages image

      Choosing The Best Shampoo for All Hair Types

      COMPLETE GUIDE

      There are numerous benefits of using the right shampoo. Discover the best formula that takes care of your tresses based on their shape, texture, and behaviour.

      Our beauty as individuals comes from the distinctive series of traits that make us who we are. Just like each of us, our hair types are vastly different and unique, too. Due to these nuances and details in our hair, one type of product may be perfect for one person, but it doesn’t mean it’s a good fit for someone else. Curly, coily, dry, oily, frizzy are a few words used to describe different hair types and each has a fitting routine to match. With each hair type comes a different set of needs, and a generic shampoo formula just won’t do. To embrace all kinds of hair and provide special nourishment to each, Davines crafted the Essential Haircare line. 

      gem pages image

      Daily Shampoo for Healthy Hair

      Healthy hair doesn’t have too many hair troubles, if any. And many different hair types and textures can fit under this category.

      What should healthy hair get out of the right shampoo? The formula should maintain the balance of the hair and scalp, while gently cleansing it at the same time. An everyday shampoo is often best for this hair type, and if other needs or concerns arise it can be swapped in and out as needed.

      From the Essential Haircare line, DEDE suits this hair type perfectly. It’s the best daily shampoo for many types of strands, particularly anyone with fine or medium hair, or simply someone who’s in need of an everyday formula to have stocked in their shower caddy.

      DEDE is made with red celery extract cultivated in Orbassano, Turin, Italy, at a Slow Food Presidium Farm Davines works with. This ingredient is brimming with mineral salts, leading to shine and a lightweight feel.


      gem pages image

      Protective Shampoo for Coloured Hair

      Dyed, highlighted, balayaged, or bleached, coloured hair can be stunning but a challenge when it comes to managing damage and maintaining the right shade. While coloured hair varies from person to person, there are two top things you’ll want from a shampoo.

      Unsurprisingly, aside from revitalising, you should expect shampoo for coloured hair to protect the colour of the hair, too. After working hard to get it to the shade and tone you like, your shampoo should enhance it, not make it fade or become discoloured.

      To boost hair’s health and hue, MINU is a fantastic choice from the Essential Haircare family. Its foam won’t impinge on colour but it will most certainly cleanse. It promotes plenty of shine and hydrates at the same time.

      Grown at a Slow Food Presidium in Sicily, Salina caper blossom extract is present in MINU. It has a good supply of quercetin and polyphenols, which guard the hair against discolouration.

      gem pages image

      Curl-Enhancing Shampoo for Curly Hair

      Everyone’s curls are unique—they can be soft and loose waves, springy curls, or tight and voluminous coils. This hair type is often categorised into several curl patterns (starting at 2A and going to 4C) and has its own set of needs that differ from other hair types.

      Anyone searching for a top shampoo for curly hair should expect one that caters to the shape of the curl and nourishes the hair without affecting the texture. It should also help out with common areas of concern, like dehydration, frizz, and damage.

      The LOVE/curl shampoo is made specifically to care for curly and coily hair. While cleansing, it amplifies shine and hydrates without harming the integrity of the curl or its texture.

      Of all its helpful ingredients, Noto almond extract is a powerful force in the formula. Coming from a Slow Food Presidium in Noto, Siracusa, Italy, it’s rich in proteins, B-group vitamins, vitamin E, unsaturated fatty acids, magnesium, iron, potassium, copper and phosphorus. LOVE/curl will enhance volume and boost elasticity.

      gem pages image

      Nourishing Shampoo for Damaged Hair

      Damaged hair is a big stressor for many people, and it can be caused by a variety of external factors. From hot tools and the wrong brushes to sun and hair dye, it can feel impossible to avoid damage, but don’t stress. There are many ways of keeping your hair healthy, protected, and safe. Even if it’s already damaged, it can be nursed back to health.

      Damaged hair can feel dry and rough. It can also break easily, look dull or limp, and be prone to absorbing scents or gathering buildup. The right shampoo for damaged hair revives strands with nourishing ingredients and repairs its structure and overall look.

      NOUNOU is a saving grace for tresses in need. It very gently cleanses without stripping, restoring shine and leaving your hair with a soft and silky texture. Dry hair will also feel invigorated and hydrated after washing rather than brittle.

      Within its bottle is Torre Guaceto Fiaschetto Tomato extract, hailing from a Slow Food Presidium in Serranova di Carovigno, Brindisi. This ingredient is immensely helpful for hair that’s seen better days: it gives a boost of antioxidants thanks to the vitamin C that’s present.

      Hydrating Shampoo for Dry Hair

      Like damaged hair, dry hair can be caused by a multitude of factors. The products you use, your diet, and environmental pollutants can all contribute to hair that’s lacking in hydration. Dry hair may feel straw-like and lack any natural shine, bounce, or elasticity. To bring it back to a healthy state, look to your shampoo as a starting point.

      Moisturising shampoos should make up for lost moisture and smooth out tangles and knots that dryness and friction have caused. Many shampoos can dry out hair if they have strong cleansing ingredients, so it’s important to look for one that is created with the intention of rehydration.

      MOMO is a great shampoo for dry hair because of its light texture that genlty cleanses yet more importantly brings back the moisture and shine hair might be missing. Followed with its twin conditioner, and hair will feel smooth, soft, hydrated, and much easier to comb through.

      It’s infused with Cartucciaru melon extract, brought in from a Slow Food Presidium in Sicily. This is a key component in the hydration that MOMO provides, thanks to the melon’s levels of water, vitamins and mineral salts.

      Smoothing Shampoo for Frizzy Hair

      Flyaways and frizz can be a big pain for multiple hair types. Frizz can range between a few strands that seemingly never want to stay put or a halo of fuzzy hairs that stand up when treated with heat or simply when the weather changes. It can be unpredictable and tough to deal with at times.

      Combatting frizz often starts with using the right shampoo. Washing with a formula meant to diminish frizz, you’ll find hair that’s sleeker and better controlled even before styling. Shampoo is the foundation and can make a huge difference in comparison to generic versions that may cause too much friction and dryness (thus leading to frizz).

      A great shampoo for frizzy hair is the Essential Haircare LOVE/smoothing shampoo. Its creamy texture gently coats the hair with a nourishing layer, lathers into a foam, and washes out, leaving strands shinier, smoother, and softer.

      Mixed into the LOVE/smoothing formula is another Slow Food Presidium-derived ingredient: Minuta olive extract from Ficarra, Messina, Italy.It’s rich in vitamins and fatty acids, which embellish the shampoo's ability to nourish, soften, and moisturise.

      Volumising Shampoo for Fine Hair

      Though fine hair can be especially soft and shiny, it often needs a boost in terms of volume. Tangling and damage may also be a prevalent worry, as can oily scalps that reappear soon after washing.

      Fine hair can be delicate, but proper cleansing is still important (especially since some people with fine hair are prone to the aforementioned oil). Seek out a shampoo that’s kind to hair but effective on build-up and oil, as well as one that provides body, shine, and an overall lightweight feel.

      What earns the title of a well-crafted shampoo for fine hair? Essential Haircare’s VOLU shampoo. It’s made for fine-haired heads that need a little support from their hair wash. It infuses body and shine while being mindful of not leaving hair feeling too heavy.

      VOLU has Caprauna turnip extract, which descends from a Slow Food Presidium in Cuneo, Italy. It’s full of vitamins and minerals that give the shampoo its ability to provide volume, including iron and phosphorus, as well as vitamins A, B, and C. 

      Anti-Breakage Shampoo for Long or Damaged Hair

      Long hair takes ample dedication and care to keep it healthy. Tresses with extra length can be more prone to damage, so it’s vital to have a routine and products that facilitate growth and nourishment rather than hinder it.

      What should a shampoo for long hair excel at? It should strengthen and support the overall structure in order to prevent breakage and damage from occurring. Hydrating and shine-boosting properties are great features, too.

      MELU from the Essential Haircare line prioritises both long and damaged hair. It tenderly tackles residue without making hair vulnerable to breakage. It also increases shine and silky texture as well as boosts elasticity.

      Another Slow Food Praesidium ingredient makes an appearance in MELU: lentil seed extract. It’s harvested in Villalba, Caltanissetta, Italy and offers glutamic acid and serine. These are reparative and provide the nourishment long ends require.

      Cleansing Shampoo for Heavily-Styled Hair

      When hair is constantly being styled, it can start to feel weighed down, dull, and full of build-up. This is a sign that your hair may need a break and is showing the effects of being heavily styled. The answer to any issues caused by product overload? A great deep cleansing shampoo. This will cut through grease and product residue with ease.

      Deep cleansing shampoos should strike a fine balance between gentle and effective. Heavy-duty washing capabilities are desired, but they can’t be too tough, otherwise, hair will feel dry and stripped of healthy oils. These shampoos are also meant to be occasional use products rather than a daily staple.

      SOLU is a fantastic shampoo for styled hair that’s effective at clearing the scalp and strands of leftover styling products or to help prep hair that needs to be fully cleansed prior to a salon treatment. Though it’s strong, it won’t leave strands feeling (and looking) parched.

      Within SOLU is Valtellina buckwheat extract, which has plenty of protein, antioxidants, amino acids, and mineral salts, which contribute to keeping hair nourished and healthy. Valtellina buckwheat comes from a Slow Food Presidium in Cascia, Perugia.

      gem pages image

      Still in doubt? Ask a professional hairstylist!

      Don’t settle for shampoos that don’t fully embrace your hair type or fail to support you on your journey to hair you feel confident in. There is a shampoo created for everyone in Davines lines: every person’s strands should be nourished, uplifted, and celebrated. Finding the right shampoo is a great first step towards that.

      If after reading this guide, you're still in doubt on what product may be the best for your hair type, just browse our salon locator and book an appointment with one of Davines' professional hairdressers!

      Read more!

      B The Change 2024
      B THE CHANGE IN SALON EXCLUSIVE - B CORP MONTH Together we can make the difference Every individual has the...
      Treat your loved ones to a regenerative salon experience
      Treat your loved ones to a regenerative salon experience  What better way to express love to the most precious people...
      Moisturising Treatment To Strengthen Curly Hair
      Moisturising Treatment To Strengthen Curly Hair Are you struggling with dry, damaged or weakened curls? Our exclusive in-salon Naturaltech Tailoring...
      gem pages image
      Back to top