PRODUCTS STORIES
Help us rescue typical plant species that are at risk of extinction! In all Essential Haircare products you will find an active ingredient from an Italian Slow Food Presidium.
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Every Essential Haircare product contains an active ingredient from an Italian Slow Food Presidium.
Fiaschetto Tomato from Carovigno
It is rich in carbohydrates and proteins, it has a strong nutritional power and contains vitamin C that is a powerful antioxidant. Moreover, it has remarkable invigorating and nourishing properties.
Fiaschetto Tomato from Carovigno
It is rich in carbohydrates and proteins, it has a strong nutritional power and contains vitamin C that is a powerful antioxidant. Moreover, it has remarkable invigorating and nourishing properties.
Village
Carovigno, Puglia
Farmer
Mario Di Latte
Caper from Salina
The extract of buds of Salina capers is rich in antioxidants that are effective in protecting coloured hair.
Village
Salina, Sicilia
Farmer
Salvatore d'Amico
Village
Salina, Sicilia
Farmer
Salvatore d'Amico
Minuta Olive from Ficarra
The olive tree is typical of the Mediterranean area. Its extract - rich in fatty acids and vitamins - gives nourishment and softness to the hair.
Minuta Olive from Ficarra
The olive tree is typical of the Mediterranean area. Its extract - rich in fatty acids and vitamins - gives nourishment and softness to the hair.
Village
Ficarra, Sicilia
Farmer
Carmelo Messina
Almond from Noto
Extract rich in proteins, B-group vitamins, vitamin E, unsaturated fatty acids, magnesium, iron, potassium, copper and phosphorus. It is elasticizing, volumizing, moisturizing and nourishing.
Village
Noto, Sicilia
Farmer
Famiglia Assenza
Village
Noto, Sicilia
Farmer
Famiglia Assenza
Cartucciaru Melon from Paceco
The extract of this yellow melon is rich in water, vitamins and mineral salts, it gives lengthy hydration.
Cartucciaru Melon from Paceco
The extract of this yellow melon is rich in water, vitamins and mineral salts, it gives lengthy hydration.
Village
Paceco, Sicilia
Farmer
Francesca Simonte
Lentil from Villalba
Lentil extract is rich in serine and glutamic acid, it is ideal to nourish and repair hair.
Village
Villalba, Caltanissetta
Farmer
Francesco Di Gèsu
Village
Villalba, Caltanissetta
Farmer
Francesco Di Gèsu
Red Celery from Orbassano
Extract rich in mineral salts such as sodium, potassium and calcium. It has a remineralising action on hair.
Red Celery from Orbassano
Extract rich in mineral salts such as sodium, potassium and calcium. It has a remineralising action on hair.
Village
Orbassano, Piemonte
Farmer
Giancarlo e Doriano Pozzatello
Turnip from Caprauna
It is rich in minerals (phosphorus, iron and calcium) and vitamins (A,B and C). It gives hair body and volume.
Village
Caprauna, Piemonte
Farmer
Village
Caprauna, Piemonte
Farmer
Donatella Ferraris
Buckwheat from Valnerina
Rich in mineral salts (iron, zinc, selenium) and proteins, it contains a high concentration of all essential amino acids and is also rich in antioxidant substances.
Buckwheat from Valnerina
Rich in mineral salts (iron, zinc, selenium) and proteins, it contains a high concentration of all essential amino acids and is also rich in antioxidant substances.
Village
Cascia, Umbria
Farmer
Daniele Giovannoli
Sea Salt from Trapani
It is particularly rich in magnesium, potassium and microelements. Used inside the SOLU scrub, it cleanses the skin in depth thanks to a gentle exfoliating action.
Village
Trapani, Sicilia
Farmer
Village
Trapani, Sicilia
Farmer
Famiglia Culcasi
Chinotto from Savona
The extract of Chinotto is rich in vitamin C, it has a strong anti-oxidant power with a protective action on hair and skin.
Chinotto from Savona
The extract of Chinotto is rich in vitamin C, it has a strong anti-oxidant power with a protective action on hair and skin.
Village
Savona, Liguria
Farmer
Famiglia Parodi
